Monday, February 27, 2012

Vitamins are important, but worth fighting over?

When training for a race, lots of things come into focus more than ever before. What type of fabric your socks are made of, how hydrated you are, and the proper ratio of protein to carbs in your meals. Nutrition is a huge factor in your success (or failure) on the racecourse. Given the amount of stress you're putting your body under - it's a good idea to supplement your meals with vitamins. Some people get way into a certain mix of B12, flax seed oil, and anything else you can think of. To start though, a simple multivitamin is a great and easy way to make sure you're getting the vitamins and minerals your body needs to achieve its potential. There is one product that has gone completely out of control.

Vitafusion Multivitamins, take a Xanax or something, please.

I'm actually a Vitafusion customer - I think they make a cool product, gummy vitamins for adults. They may be the most expensive gummy bears on the planet, but for the sake of argument, let's assume they work as well as other products on the market. My issue is not with the product, but with their ridiculous commercial that seems to be playing constantly on television. Let's break it down.

  • Husband comes into the kitchen, finds wife making pancakes. She's a little too dressed up for breakfast duty, but ok - that's nice.
  • He grabs his bottle of Vitafusion multivitamins like a good growing boy should, but finds only 2 gummies are left (the serving size it 2 by the way).
  • He starts taunting his wife that he got the vitamins and she can't have any - dooming her to malnutrition.
  • Wife throws a blue berry at him. Hm, sort of messy but playful. Go on...
  • Husband throws what looks to be a pear at her. SERIOUSLY? That's domestic violence brother!
  • Wife retaliates by throwing a strawberry which is blocked by a plate. Not to be outdone, the wife then takes a scoop of pancake batter and splashes it all over her husband. This is punctuated by a demonic laugh by the wife who now has forced her husband to take his clothes to the cleaners and get ready for the all over again.
  • They then grab whisks, spatulas and other kitchen utensils and start beating and stabbing each other with them. What the hell is going on here?!
  • The wife then throws a handful of flour in her husband's face, blinding him, and taking the two vitamins. 

Nothing is worth this, and while I understand the serving size is two gummies and the company wants people having two a day (thus doubling their sales) - can we just agree that sharing the last two vitamins is a better solution than resorting to an exchange that surely has strained their marriage?

What commercials have made you less likely to buy their product?

Drive Slow

2 comments:

  1. Where do you buy these? I just started taking chewable vitamins (sugarfree) and I bougth them at The Vitamin Shoppe, but I did not see this brand. I'd be interested in checking these out because mine cost a fortune. More details please.

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  2. I bought mine on Swansonvitamins.com. I think they also have them at Target and Sam's.

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