Maybe the best Youtube video I've ever seen.

I was just introduced to the Dollar Shave Club by a friend last night and by the end of their 94 second video (which can be found below), I was reconsidering my razor purchasing habits. A few minutes later I was on their website reading about what they have to offer. Now I'm almost certain I'll become a customer by the end of the day.

Why? This company gets it.

Funny videos alone are great. They get sent around, posted on Facebook (as I've seen this one already on my timeline) and everyone has a good laugh. But how often does this funny video make you want to buy something? Dollar Shave Club is backing up their video with not only a fun website, but an easy to use and understand website. Score.

They have great descriptions of their products and include analogies like "Reliable; this is the ’82 Wagon that starts when the temp’s below zero" for their basic twin razor.

When you go through the steps of signing up, they have encouraging and fun lines like "follow through is everything" on the billing information page. They also offer final words like"“Live the life you’re supposed to". Who doesn't want that? Below the check out button, they have a note that says "Real Men Click". Awesome.

In short, Dollar Shave Club just won a customer. They did it by being funny and honest during the prepurchase experience as well as the purchase experience. If their post purchase experience is at all above average, I may just lose my mind. That being said,  I'm not sure if the product will stack up, but I'm willing to give them a shot. 

Drive Slow